Marketing Expert

We are seeking a Communications and Marketing Expert to join our dynamic team in Delft. In this role, you will lead the development and execution of communication strategies that align with our business objectives and brand vision. With a deep understanding of the tech landscape, you'll leverage industry trends to create compelling messaging for both technical and non-technical audiences.

This is your opportunity to shape our narrative, connect with diverse business and science audiences, and showcase the transformative impact of our innovations. You’ll be responsible for all aspects of communication, from crafting messaging frameworks to managing media relations and organizing impactful events. Working closely with senior leadership, technical experts, and external partners, you'll help enhance our brand and amplify our reach.

Responsibilities

• Develop and execute integrated marketing communication strategies that align with business goals and company vision.

• Oversee the company’s brand voice, ensuring clear, consistent, and compelling messaging across all platforms, including websites, social media, press releases, and other content.

• Collaborate with cross-functional teams (science, AI, leadership) to align marketing strategies with business objectives and company vision.

• Lead content creation and distribution, driving high-quality outputs such as blog posts, white papers, case studies, videos, and webinars that highlight our technological innovations and thought leadership.

• Track and analyse the effectiveness of marketing campaigns and communication initiatives, using data to refine strategies and optimize future efforts for maximum impact.

• Drive media outreach and public relations efforts, working with PR agencies to establish our brand as a leader in the Deep Tech space.

• Adapt to the complexities of Deep Tech, translating technical concepts into clear, engaging messaging across all channels.

• Proven experience in marketing communication, particularly in Deeptech, Tech, and/or SaaS industries.

• Strong strategic thinking and problem-solving skills, with the ability to develop long-term communication strategies that align with business goals and adapt to changing market conditions.

• A balance of creativity and analytical skills, capable of combining visionary thinking with results-driven execution.

• Experience in media relations, event coordination, and managing digital marketing campaigns.

• Excellent written communication skills in English; proficiency in German and/or Dutch is a plus.

• Ability to handle sensitive and confidential information with discretion.

• Familiarity with Neuro Tech or a willingness to quickly learn and grasp complex concepts.

• Collaborative, proactive, and results-oriented, with a strong drive to get things done.

Skills

• A minimum of 8 years of marketing experience, including expertise in analytics and performance optimization, digital marketing and social media, content creation and storytelling, and strategic communication.

• Proficient in MS Office, Adobe XD/Creative Suite, Sketch, and Figma.

• Experience with social media management tools.

• Practical experience in a project-based environment.